Xiang Liu
Data Scientist | Marketing Specialist | AI Enthusiast | Multilingual
Hello world! 🤗 I'm Xiang Liu, a data scientist and marketing specialist based in Barcelona, driven by a passion for AI and machine learning. I began my academic journey studying Hispanic Philology, but my final-year exchange at the Universitat Autònoma de Barcelona—where I took administration and business courses—sparked a genuine enthusiasm for marketing and data. This realization led me to earn two master's degrees: one in Marketing and another in Data Science.
I'm currently seeking job opportunities in data science and marketing, drawing on extensive experience in freelancing, consulting, quantitative research, and customer relationship management. Combining my marketing and data science expertise, I excel in analytical and creative roles, consistently bringing a quick learning ability and problem-solving mindset to any team.
Experience
Freelance Interpreter — Marketing Specialist — Consultant
Freelancer 2019 - Present- Freelance Services: I offer interpretation, marketing event coordination, sales promotion, and consulting services worldwide.
- Event Coordination: I have successfully coordinated marketing events for leading companies such as Huawei at Mobile World Congress, Costa Rica Essential at China International Import Expo and EVOTO AI at International Photo Forum, achieving increased brand visibility and customer engagement.
- Sales Promotion: My strategies have driven significant revenue growth for clients across various industries.
- Communication & Negotiation: Working with a diverse clientele has sharpened my communication and negotiation skills, enabling me to effectively navigate global markets.
Quantitative Research Intern
Insights By Kantar 01/2022 - 04/2022- Engaged in comprehensive quantitative commercial research for clients in the Fast-Moving Consumer Goods (FMCG) sector, including:
- Survey design: Developed and implemented effective survey methodologies tailored to FMCG consumer behavior.
- Data analysis: Conducted thorough analysis using statistical tools to derive actionable insights specific to market trends.
- Result visualization: Created compelling visual representations of data to facilitate understanding among stakeholders.
- A/B testing: Executed A/B tests to evaluate the effectiveness of marketing strategies and product placements.
- Client presentations: Prepared polished final presentations tailored for FMCG clients, showcasing key findings and strategic recommendations.
International E-Commerce Customer Service Specialist
SHEIN 04/2020 - 09/2020- Managed inquiries and effectively resolved issues for Spanish-speaking customers through email and online platforms, achieving a customer satisfaction rate of 95%.
- Provided quick feedback to the management team to facilitate timely decision-making.
- Contributed to problem-solving initiatives that enhanced overall service quality.
- Implemented strategies to improve customer service and engagement.
Trilingual Teacher
Nanjing New Sight Languages School 06/2019 - 01/2020- Served as a trilingual teacher in Spanish, English, and Mandarin.
- Clients' age range: 6 to 40 years old.
- Developed excellent communication skills and demonstrated patience.
- Employed adaptive teaching methodologies to effectively address diverse learning styles.
- Achieved a re-enrollment rate of 0.75.
Content Specialist
Nanjing University Career Center 05/2018 - 09/2019- Responsible for creating compelling social media content for the WeChat public channel.
- Managed sponsored advertising and recruitment campaigns.
- Focused on engagement and brand visibility, achieving an engagement rate of 0.65.
- Contributed to the overall success of the career services.
Projects
Artificial Intelligence Techniques to Establish the Relationship between Influencers, Their Audiences, and Perceived Values
Python • NLP • Transformer • Social Network Analysis
The project delves into the interaction between influencers and their audience on Spain's premier platform YouTube, with a primary focus on the influencers themselves. The aim is to unravel their unique personal brand and the core values they impart through their content. By integrating Data Science and Communication disciplines, Artificial Intelligence (AI) techniques, notably Natural Language Processing (NLP), were utilized to scrutinize data from YouTube pertaining to a curated list of 11 standout influencers in Spain, handpicked by Dr. Sue Aran-Ramspott's team. This AI-centric approach facilitated an efficient and automated analysis, mining vast volumes of text from the titles, descriptions, and video transcriptions of these YouTubers. As an outcome, networks were crafted using the results from Name Entity Recognition (NER) with person tags, offering a visual representation of potential affiliations among these influencers.